Case Study
George - the SME
George is the owner of 7 Seconds, a new presentation skills company. George is a firm believer in playing to your strengths, and George’s strength is networking and selling space on his courses.
City PA’s strength is administration – something George was too busy to manage.
As 7 Seconds is a new start up, our Virtual PAs act as a point of contact. A home address is not always ideal, so we provide the company with a mailing address as well as an 0845 number.
Our PAs answer all 7 Seconds’ calls in the company name and forward all calls by text or email. We also generate and issue all the company’s invoices, then chase them if required. And from time to time, we research and book seminar venues and provide PAs to meet, greet and sign in delegates.
As 7 Seconds grows, so does their client and prospect database. Customers can forget you if you forget about them. So the company uses a PA to keep all their records up to date and make sure their happy customers always know the latest offers.
A few months on from joining City PA, 7 Seconds is thriving. With a flexible support package, we manage the company’s day-to-day tasks – and we’re ready for whatever comes along tomorrow.


